BWR Asheville

Enter Below for a Chance to Win 2 Free Race Entries!

Enter now for a chance to win 2 race entries to the Belgian Waffle Ride Asheville Edition

The second BWR for 2021, presented by Sierra Nevada Brewing Co. will take place on August 21 in Asheville, NC at the Ride Kanuga location, an incredible destination nestled on 1,400 stunning acres in the Blue Ridge Mountains. Its historic setting features a beautiful 30-acre lake, 20-miles of trails, and full-service meeting and lodging facilities for up to 440 guests. The Waffle is roughly 104-miles and 11,000 feet of climbing. There will also be a 75-80(ish) Mile Wafer and 35-40(ish) Wanna Route (routes are subject to change by event day depending on approval by districts and counties)


Created as an extremely challenging race in the spirit of the great European one-day Spring Classics, BWR, with a Belgique theme, is an unusually difficult race. There will be three distances on offer in North Carolina, the longer Waffle event, the half as long Wafer event and the intro Wanna route for those looking to get a taste of the fun without the life-changing commitment of the Waffle or Wafer.

The BWR will be offering a prize purse to the top five riders, both female and male. Last year the San Diego BWR female participation exploded and all the event stakeholders want to keep that growth going across the board.

This inaugural BWR Asheville event will have a deep field of professional riders and an expansive list of hungry amateur riders drawn to the unique opportunity to race alongside their heroes, like World Tour rider, Peter Stetina, who won the 2019 San Diego edition. Racers and event patrons will be treated to Belgian waffles, Sierra Nevada beer, and a selection of delightful Sierra Nevada taproom menu items provided by their incredible catering team. The Waffle race itself promises unparalleled punishment for entrants along a 104-mile course, which features more than 11,000 feet of undulating climbs and over 40-miles of off-road terrain that harken to the teeth-rattling cobblestones of Europe’s most grueling races.

Prior to the event, there will be a special VIP event at Ride Kanuga on Friday, August 20. At this special event for the VIPs and media (open to all), we will host a crit-cross race, share various BWR films, the course will be revealed in detail, there will special race-related presentations riders won’t want to miss, the pros will be interviewed, and cyclists of all stripes will be able to rub shoulders with all the celebrities on hand for the epic weekend.

On Friday and Saturday, the Expo is promising to be the coolest cycling party of the year! Expo festivities kick-off Friday, August 20 at 10:00 a.m. and are open to the public. The Belgian theme will be in full force with a host of unique entertainment features. A variety of beers reflecting the incredible brewing crafts of Sierra Nevada will be a featured attraction for this unique occasion. Attendees can peruse a wide range of offerings from event sponsors and over 40 vendors!

  • The start and finish and expo are at Ride Kanuga; an incredible destination nestled on 1,400 stunning acres in the Blue Ridge Mountains.
  • The course has scenic views of rolling mountains, rough and rocky outcroppings, lake views, dense forests and passes many rivers and waterfalls
  • Course will cross the Eastern Continental Divide multiple times!
  • A true multi-surface race with smooth, hard packed, flat, loose, rocky and up/downhill gravel.
  • The course dips into South Carolina so you’re visiting two states!
  • Ride travels down part of the Saluda Grade: the steepest standard-gauge mainline railway grade in the United States.
  • Huge variety and range of flora and fauna all influenced by the water in the area.